Do you know that having more than one domain for your business multiplies your chance of success? Using more than one domain branded and linked to your existing site is a great way to support or even start brand new marketing and sales campaigns. And right here at the Morristown.com General Store we have the exclusive Morristow.com domain you need to increase traffic.
Need a few ideas for how you can effectively include an extra domain in your efforts to gain new customers and get existing customers to revisit? Here are 4 ideas,
- Reinforce your existing site with “redirection”.
Multiple domain names can be used for “redirection”. There can be several uses for this, but one of the most common uses another, usually simpler, domain address to redirect to a specific page on your existing website.
Imagine the power of owning a targeted Morristown .com.
For example, you might have a page on your main site page with the URL “SampleSite.com/shop/product.” Say you were to mention this link in a newsletter or email or even in a real conversation with a prospect – users would probably find it difficult to keep up or type a long address into their browsers.
If you are an electrician in Morristown you could purchase an exclusive Morristown.com domain like Morristownelectrician.com. The new page is used to redirect customers to your original page on your website and the simpler URL just provides a more streamlined experience. It also gives you an improved result when customers search for your type of business or product .
- Create “evergreen content” that stands the test of time.
Much of content marketing is now about creating “evergreen content” – blog posts, newsletters and videos that are more permanent and need less updating. This domain is separate from your existing site with extra information about your brand or product and reinforces your connection to your customer.
For example, you can create special content for each of your products or services. With “evergreen content” you can go into greater detail and a longer narrative. It is a place for your newsletters and blogs or special instructions about a product.
- Create a “microsite” for a specific marketing or sales offer.
One other use case for using multiple domains in your content marketing strategy is to create a dedicated “microsite”.
One of the most popular ways businesses use domain names in their content marketing is with campaign-specific “microsites”.
A “microsite” concentrates on a narrow topic or issue, featuring rich content developed by sponsoring your business itself. Correctly executed, the microsite creates a gathering place that positions you as a contributing member of the community.
4.Create “branded short links”.
Another way you can use a new domain name is by creating “branded short links”. Several big brands are already implementing this tactic in their marketing.
One benefit of branded short links is using shortened URLs on platforms that may have character limits per post. Branded short links also just look more professional overall and can help provide a unified brand experience wherever your customers find you.
Using Multiple Domains to increase business.
Now that you know different ways to use multiple domains in here’s a quick step-by-step guide to help you craft your own new multi-domain strategy.
- Decide On Your Goals.
First, decide on the goals you have for wanting several domains. Do you have a big marketing campaign that needs a microsite? Are you planning to create a niche content sponsored by your brand? Or have you noticed people often misspell your business name, so you want to buy these as domain names for a redirection strategy? Or you want to create branded short links for all of your content moving forward?
Once you’ve identified your goals for the domain names, you can also flesh out more specific goals for each, including any main sales, lead generation, or conversion goals.
- Create a Plan to Promote Your New Domains.
If you’re creating a new site you’ll want a plan to promote it.
Can you use your existing channels to link to these campaigns? Will you be using paid advertising to get traffic to these new domains? Don’t forget to email and message your customers about the new site and the new offer.
Carefully consider all the different ways you can use your existing audience or channels to drive traffic to these new sites or think of how you’ll be introducing these domains in your overall marketing mix.
- Optimize for SEO (search engine optimization).
For best results, choose domain names that contain targeted keywords like Morristown as part of the URL, so they are optimized for SEO, and so you can draw more qualified traffic to your website.
Your domain name also influences how web crawlers learn and understand the content on your site, so sometimes the right domain name makes all the difference. It is important to remember that when using multiple domains it’s also crucial not to duplicate any existing content from your main site or other channels. Always stick to original content, as bad SEO can lead to a negative reputation for your domain and brand overall.
You should be wary of competing with your main site’s keywords. Be sure to pick out important keywords you want your content you want your new site to rank for and keep them separate from the keywords and phrases you’re using on your main site.
Key Takeaways.
With how easy it is to purchase and set up new domains and websites, you have many options for moving your business forward. Be sure to craft a multiple domain strategy that supplements your efforts instead of competing with them.
Being able to use multiple domains is a great way to support or even start brand new campaigns, special offers or even contests. And with a specific domain from Morristown.com General Store it’s incredibly easy to pick out and purchase a new domain name or two for your Morristown business.